ZEHA Berlin T… Projekt
€599.00
Available, delivery time: 3-4 weeks
Three Social Projects Benefit from Sales Revenue
Part of the proceeds from shoes and raffle tickets will go to social projects. Three projects have already been selected:
- ShowAid – a project that ZEHA Berlin has been supporting for years
- Kenya Project – an initiative by artist Michael Fischer-Art in Kenya
- Friedberg Project – a social project by the artist in Friedberg
Wie kam es dazu?
How Did This Come About?
Taking a Stand: When a Tesla Becomes a Problem
EsIt was late 2024. Trump had just been re-elected, Elon Musk was behaving (and continues to behave) in a way that made ZEHA CEO Alexander Barré uncomfortable driving the two company Teslas. What was once a symbol of innovation and environmental awareness suddenly felt completely wrong after Elon Musk's authoritarian and absurd statements. Alexander Barré wanted to take a stand – it was time to do something.
East German Roots, Common Language: Alexander Barré Meets Michael Fischer-Art
A mutual friend from Leipzig brought together Alexander Barré from ZEHA Berlin and artist Michael Fischer-Art because both speak a common language: the language of East German heritage, craftsmanship consistency, and a passion for visible, stadium-loud colour.
Michael Fischer-Art has shaped Leipzig with his pop-art cityscapes and transformed the history of the Peaceful Revolution into a vibrant visual world – right in everyday life, right on the street. ZEHA, in turn, has carried sports and urban culture from Weida beyond Berlin: since 1897 as a shoe manufacturer, later as a cult brand of the GDR sports scene – and today as a contemporary label that translates tradition into wearable present.
From Wall to Shoe: History You Can Touch
When the two were thought of side by side, the connection suddenly became obvious: Michael's narrative surfaces, his figures, his humor – and ZEHA's lines, lasts, leather, the famous "double stripes." Both tell stories you can touch: on the wall, on your feet.
Alexander Barré and Michael Fischer-Art were brought to the table. They talked about Leipzig and Berlin, about football fields made of leather, about graffiti colors and patina, about the feeling of running back then and the perspective of today. Sympathy quickly became a plan: art that you carry out into the city – as a limited ZEHA edition with original Fischer-Art motifs.Because a shoe shouldn't just fit, it should also tell a story. Because ZEHA has always brought identity to feet – and Michael has been painting identity on walls for years. And because together, this is exactly what makes our cities strong: attitude you can wear.